Friday, February 25, 2011
THE WINE LOVERS LAUD FOUR COUSINS WINE INTRODUCTION
The feeling and experience of the richness of an outstanding wine brand can only be felt in the taste. That was the experience of wine lovers at the first public out of Four Cousins wine at two separate events in Lagos. The wine lover at the last Val Nite laud The Winery Limited, marketers of Four Cousins Wine for bringing the South African wine to Nigeria. The Val Nite, which was hosted by The Winery Limited in partnership with Backstage Entertainment fête lovers in an exciting evening event tagged: Four Cousins Nite at Val.The event, which gave lovers of rich quality wine the opportunity to taste and savour the exciting rich nature of the South African made wine was produced by Stanley Eziefule and held at Paddy’s Lounge, Yaba, Lagos and at De Marquee, Mega Plaza Victoria Island had in attendance wine lovers from all works of life.While speaking on the rational of a special Valentines Nite for its customers, Managing Director of The Winery, Mr. Charles Obi said that The Winery is a company that takes special interest in the life style of its customers noting that it will always create and use every opportunity for lovers of good and quality wine to feel the rich taste of Four Cousins wine.Describing the Four Cousins Wine as one of South Africa’s best sellers he said that the Four Cousins wine is a real South African favourite that is always there with the good times whether with the family, friends or lovers thereby creating great memories that are not easily forgotten.The Four Cousins Wine according to him enhances any meal, picnic, celebration and it is available in 750ml and 1.5litres and that it comes in sparkling white, pink and red range noting that there are the Extra Light White, Light Natural Sweet Rose, Natural Sweet White, Dry Red, Sweet Rose and Natural Sweet Red.The Four Cousins wine, Obi disclosed was launched into the Nigerian market last year saying that in South Africa, Four Cousins has been very successful due to the ability of the brand to appeal to all spheres of South Africa's complex demographic wine market stressing that during the past summer months, Four Cousins outsells Coca-Cola in a large supermarket in the black township of Soweto.He also said that the Four Cousins wine brand has the potential to appeal to young adults adding that the Four Cousins Val Nite put up by The Winery was an indication of the fact that the brand has cut a niche for its self in the wine market of Nigeria.While commenting on the support of The Wine Company for the hosting of the Val Nite at Paddy’s Lounge, the producer of the show, Mr. Stanley Eziefule said that the turn out at the event and the comment of wine lovers after tasting Four Cousins Wine was an indication that the brand has come to stay.
Tolu Ogunkoya, President Media Independents Practitioners Association of Nigeria (MIPAN) and Chris Doghudje, Managing Director, Zus Bureau Services during a joint press conference announcing the forthcoming seminar on Modern Techniques in Media Investments co-organized by MIPAN,Zus Bureau and Media Planning held at Media Reach Corporate Office, Ikeja, Lagos on February 24,2011.
Thursday, February 10, 2011
ALCATEL-LUCENT UNVEILS UNIVERSAL BROADBAND COVERAGE TECHNOLOGY
The looming global gridlock in mobile communications promises to be averted following the launch of pioneering technology, which will remove the bottlenecks constraining mobile networks and help deliver universal broadband coverage.
Alcatel-Lucent, the leading network technology group has joined forces with industry partners to develop lightRadio, a new system that signals the end of the mobile industry’s reliance on masts and base stations around the world.
Ben Verwaayen, Chief Executive Officer of Alcatel-Lucent, said: “Today’s and tomorrow’s demands for coverage and capacity require a breakthrough in mobile communications.”
According to him, “lightRadio will signal the end of the basestation and the cell tower as we know it today”, adding that governments and regulatory bodies are expected to welcome the technical development, which will help meet targets for universal broadband access by laying the foundation to address the so-called “digital divide.”
He disclosed that some other major benefits from lightRadio include the shrinking the carbon footprint of mobile networks by over 50%, reduction of the Total-Cost-of-Ownership of mobile operators by up to 50%, and improving end user services by significantly increasing bandwidth per user thanks to the deployment of small antennas everywhere
Wim Sweldens, President of Alcatel-Lucent’s Wireless Division said: “lightRadio will help mobile operators evolve their networks to address the mobile broadband deluge.”
The lightRadio represents a new approach where the base station, typically located at the base of each cell site tower, is broken into its components elements and then distributed into both the antenna and throughout a cloud-like network.
LightRadio also shrinks today’s clutter of antennas serving 2G, 3G, and LTE systems into a single powerful, Bell Labs-pioneered antenna that can be mounted on poles, sides of buildings or anywhere else there is power and a broadband connection.
The innovation coincides with growing demand for third-and-fourth generation mobile networks and devices, involving the mass adoption of wireless television services and other forms of broadband content. The total addressable market for the radio technology necessary to serve such networks and devices is expected to exceed €100bn[1] over the next seven years.
[1] This is the total addressable market for multi-technology radio solutions that consist of radio access base stations that simultaneously support 2G, 3G, and LTE, and multiple frequencies in the same platform
Alcatel-Lucent, the leading network technology group has joined forces with industry partners to develop lightRadio, a new system that signals the end of the mobile industry’s reliance on masts and base stations around the world.
Ben Verwaayen, Chief Executive Officer of Alcatel-Lucent, said: “Today’s and tomorrow’s demands for coverage and capacity require a breakthrough in mobile communications.”
According to him, “lightRadio will signal the end of the basestation and the cell tower as we know it today”, adding that governments and regulatory bodies are expected to welcome the technical development, which will help meet targets for universal broadband access by laying the foundation to address the so-called “digital divide.”
He disclosed that some other major benefits from lightRadio include the shrinking the carbon footprint of mobile networks by over 50%, reduction of the Total-Cost-of-Ownership of mobile operators by up to 50%, and improving end user services by significantly increasing bandwidth per user thanks to the deployment of small antennas everywhere
Wim Sweldens, President of Alcatel-Lucent’s Wireless Division said: “lightRadio will help mobile operators evolve their networks to address the mobile broadband deluge.”
The lightRadio represents a new approach where the base station, typically located at the base of each cell site tower, is broken into its components elements and then distributed into both the antenna and throughout a cloud-like network.
LightRadio also shrinks today’s clutter of antennas serving 2G, 3G, and LTE systems into a single powerful, Bell Labs-pioneered antenna that can be mounted on poles, sides of buildings or anywhere else there is power and a broadband connection.
The innovation coincides with growing demand for third-and-fourth generation mobile networks and devices, involving the mass adoption of wireless television services and other forms of broadband content. The total addressable market for the radio technology necessary to serve such networks and devices is expected to exceed €100bn[1] over the next seven years.
[1] This is the total addressable market for multi-technology radio solutions that consist of radio access base stations that simultaneously support 2G, 3G, and LTE, and multiple frequencies in the same platform
Tuesday, February 8, 2011
VISAFONE PLANS BIG FOR CUSTOMERS AT VALENTINE
As the joy and excitement of Valentine celebration fills the air, VISAFONE has rolled out an initiative to extend love to couples, friends and family members on the network with a view to sharing an unforgettable Valentine experiences.
Tagged; Passport to Love, the initiative is planned by Visafone to reward its subscribers (both new and existing) with exciting and mouth watering prizes.
By texting the word LOVE to 35100, each customer gets 15 counts of SMS for both on-net and off-net use and an additional reward- the opportunity to win an all expense paid trip to Dubai, N50, 000 cash prize for 30 and Fadar 827C phones for 50 people.
Mr. Clifford Onyeike, the company’s DGM Marketing and Strategy, said “Visafone is using this period of world-known social celebration to express love to Nigerians and further create a platform for empowerment. This is another way to demonstrate our commitment to continually add value to the lives of our customers.”
Explaining further, Onyeike spoke on how subscribers can participate and win in the scheme, “All the subscriber need to do is simply send a SMS to a short code -35100. After sending the text, customers will be required to answer few short and simple questions and gets an instant 15 counts of SMS as reward each time whether the question was answered correctly or not. Apart from giving customers SMS value, they additionally get an opportunity of winning any of the designated prizes.
He disclosed that prizes will be presented to winners at the end of the exercise while also urging customers to take advantage provided by the initiative, “This is a wonderful opportunity for Nigerians to truly share love this Valentine and it is certainly going to be a memorable one.”
It would be recalled that last year, VISAFONE engaged in a similar initiative, where it gave out lots of prizes like 2.5 kva generators, LCD televisions, Washing machines, free airtime, Home theaters and CK music phones to subscribers, thus making the Valentine celebration a memorable one for them.
This year’s Valentine initiative is scheduled to run from February 1 – March 2nd, 2011.
Visafone is known for its programmes that reward its customers, apart from giving them value for money through attractive tariffs and excellent voice and data quality.
Tagged; Passport to Love, the initiative is planned by Visafone to reward its subscribers (both new and existing) with exciting and mouth watering prizes.
By texting the word LOVE to 35100, each customer gets 15 counts of SMS for both on-net and off-net use and an additional reward- the opportunity to win an all expense paid trip to Dubai, N50, 000 cash prize for 30 and Fadar 827C phones for 50 people.
Mr. Clifford Onyeike, the company’s DGM Marketing and Strategy, said “Visafone is using this period of world-known social celebration to express love to Nigerians and further create a platform for empowerment. This is another way to demonstrate our commitment to continually add value to the lives of our customers.”
Explaining further, Onyeike spoke on how subscribers can participate and win in the scheme, “All the subscriber need to do is simply send a SMS to a short code -35100. After sending the text, customers will be required to answer few short and simple questions and gets an instant 15 counts of SMS as reward each time whether the question was answered correctly or not. Apart from giving customers SMS value, they additionally get an opportunity of winning any of the designated prizes.
He disclosed that prizes will be presented to winners at the end of the exercise while also urging customers to take advantage provided by the initiative, “This is a wonderful opportunity for Nigerians to truly share love this Valentine and it is certainly going to be a memorable one.”
It would be recalled that last year, VISAFONE engaged in a similar initiative, where it gave out lots of prizes like 2.5 kva generators, LCD televisions, Washing machines, free airtime, Home theaters and CK music phones to subscribers, thus making the Valentine celebration a memorable one for them.
This year’s Valentine initiative is scheduled to run from February 1 – March 2nd, 2011.
Visafone is known for its programmes that reward its customers, apart from giving them value for money through attractive tariffs and excellent voice and data quality.
KUDUS ADELEKE, STARCOMMS BOXING HERO UNVIELS SECRET OF VICTORY
Kudus Adeleke, the first amateur boxer in 2011 to be crowed the Starcomms over-all best in the Lagos State Boxing Hall of Fame Boxing Competition has said that determination and perseverance gave him the highly converted Starcomms Boxing hero title.Adeleke, an amateur from Lagelu Boxing Club of Lagos who fought with Adeola Olabisi of Costain Boxing Club in the 56 KG category said that he joined the boxing club in 2009 with the determination to become a boxer hero. And the monthly competition, which is organized by Lagos State Boxing Hall of Fame in conjunction with the Lagos Amateur Boxing Association and sponsored by Starcomms Plc, gave him the platform to achieve his dream.Expressing his appreciation to Starcomms for creating the opportunity that made him a boxing hero, he said that he was happy that Starcomms is the channel through which that dream become true saying that he will want to retain the title in the next month’s fight.The young boxer who was adjudged the Starcomms all-over best boxer by a combined team of judges for his gallant display of boxing skills said that the involvement of Starcomms in the discovering of young talents like him in the boxing sports is a laudable stride that will help develop the sport noting that he is glad that he is a Starcomms hero.While reacting to the news of the latest winner of the Starcomms over all best boxer in the competition, the chief commercial officer of Starcomms, Tushar Maheshwari disclosed that it is one of Starcomms way of giving back to the society stressing that Starcomms is a company that listens to the people.He pledged that Starcomms will continue to give his support to ensure the regular hosting of the competition noting Starcomms is committed to anything that will improve the lot of the society noting that the competition is just one of such Starcomms expression of its desire for societal development.
STARCOMMS INTRODUCES FIRST OF ITS KIND MARKETING CAMPAIGN
Starcomms Plc has introduced a new marketing communications campaign that strongly re-affirms that its customers are the core of its business interest.Innovatively crafted to become a corporate philosophy, the new campaign with the slogan “listen to the network that is listening to you” is a campaign that has been embedded into the business and work style of all Starcomms personnel, cutting across all staff levels.According to the chief commercial officer of Starcomms, Tushar Maheshwari, the new marketing campaign is an expression of the value that Starcomms places on his customers noting that “this is not just a campaign that will be there for a few months or a year, it is a campaign that will be imbibed by all Starcomms personnel and thereby becomes a philosophy in our work ethics, particularly in how we respond to the needs of our customers”.Describing the new campaign as a brand refreshing concept, he said that “Starcomms as a brand has been in the mindset of telecoms service consumers for a long time, and enjoys significant awareness in their mind” stressing that “it is as a result of the many innovative and customer friendly products and services we have introduced into the market in the past.”Maheshwari however observed that the new campaign,which is meant to refresh the mind of the consumer about the value of the Starcomms brand, is not a rebranding of Starcomms saying that the Starcomms brand is a brand that inspires every consumer to be passionate about it.For instance, he said that “many customers are passionate about the philosophy of the talking drum, and that is part of “we speak your language” campaign, adding that “the new campaign does not take away the philosophy of the talking drum. It still remains relevant today as it was yesterday.”He said that “the campaign is the result of a study that was conduct long ago, whereby it was revealed that Starcomms is indeed a brand that listens to the consumer. And when the result came we felt that it was time for us to introduce a new campaign to re-vitalized the brand and to re-invent the brand by adding to what the brand already have and thereby take it forward.”According to him, a Nigerian singer, Nneka, will be the face of the brand in the new campaign, which will feature in newspaper, billboard and fliers across the country stating that the new campaign cuts across every sector of the society.He said that the campaign is key to Starcomms desire to meet the needs of its customers stressing that that hence, every personnel in the company has been taken through the theme of the campaign so that they will know how to listen to the consumer when the need arises.He further said that the new campaign is a demonstration of the innovativeness of Starcomms in the industry stating that “we have had a lot of campaign in the industry which has been spearheaded by us. One of them is the N10 international call rate, which has become common in the industry”.He also said Starcomms IZAP router was never advertised in the media, yet it has sold very well while the recently introduced myPAD has recorded phenomenal consumer response.
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