MD/CEO, Visafone, Sailesh Iyer |
There
are strong convictions that the current dwindling fortunes of the Code Division
Multiple Division Access (CDMA) will get worse by the end of the year 2012.
MD/CEO, Starcomms Plc, Logan Pather |
The
report, which is the property of Business Monitor International Limited(BMI)
but made available to the ICT & Biz Africa by a privileged source,
noted that the CDMA operators would continue to record subscriber net losses
due to their inability to contend with the GSM operators in the current strong
competition for customers loyalty in the industry.
According
to the report, before the arrival of the GSM operators in 2001, the CDMAs then
notably Multi-Links, Intercellular and Starcomms as well as NITEL had a free
day adding that even as far as 2008 when the GSM operators were fully settled
in the industry, the CDMA had a share increase of up to 10.9 per cent of the
mobile market.
However,
by 2009 the CDMA operators began to experience much slower growth, with the
total number of CDMA customers growing by 25 per cent during the year while
mobile customers numbered 7.565mn.
BMI stated that the segment has been declining
since early 2010 saying that during the financial year of 2010, the CDMA
operators recorded total net losses of 1.463 million subscribers to reach 6.102
million subscribers.
The
report further said that in 2011, they made another net loss of 1.501 million
subscribers to bring the total subscribers base to 4.601 million at the end of
December 2011 adding that the loss was equivalent to a 4.8 per cent share of
the mobile market, the lowest level since mid-2008.
The
report observed that the trend confirms the view of BMI that there is
likelihood for consolidation in the CDMA market in the face of strong
competition from their GSM mobile market rival.
BMI
however said that the regulator has not provided explanation for the negative
growth trend affecting the CDMA mobile sector.
"In the assessment of the BMI, the current situation of the CDMA Operators suggest that even before they began experiencing negative customer growth in the second quarter of 2010, they were struggling to compete for customers with their GSM rival"
For
instance, in 2011, only Visafone had a growth by recording a net addition of
45,000 subscribers bringing its subscriber base to 2.604 million, also in the
first and third quarter it reported higher subscriber figures.
However,
for Multi-Links and Zoom Mobile it was a very sad story as both experienced
steeper customers losses in 2011 instead of a having additions. Multi-Links
mobile customer base shrunk by a massive 51.8 per cent in 2001 to reach 701,304
subscribers at the end of 2011 compared to 1.44 million a year earlier.
A
similar sad story was told by BMI of Zoom mobile, which recorded even steeper
subscriber losses as its subscribers base contracted by 66.4 per cent during
the same period to reach 315,619 subscribers.
For
Starcomms, it began the year on a brightly with 8.2 per cent growth in the
first quarter of 2011 but successive subscriber losses in the last three
quarter of the year took its subscriber base to 980,109 at the end of 2011,
down from 1.149 million a year earlier.
The
report disclosed that sensing that their fortunes and stake in the industry wa
a sharp decline, the CDMA began to adopt a network infrastructure sale and
leaseback strategy to cut cost.
In
August 2011 Visafone agreed to sell and lease back 459 telecoms towers to
infrastructure company IHS Nigeria to whooping sum estimated at $67 million
while Starcomms in December 2010 concluded a sale and lease back agreement with
Swap Technologies and Telecoms for 407 of its 557 base station towers.
BMI
noted that the terms of the agreement stated that the $81.4 million transaction
means that Swap will take over the maintenance of the 407 towers, including the
physical structures and power components.
However,
the core network and radio components will remain under Starcomms ownership and
control. The lease agreement is for an initial duration of 15 years and allows
the CDMA operators full access to operate its network.
Though
it was not clear what the money will be use for, it was however gathered that
$67 million of the sale proceeds is meant to clear off a large chunk of bank
debts while the rest will be for growth purpose.
A
key aspect of Starcomms surviving strategy, Nigerian Compass gathered was the
sack of top expatriate from the company in 2011.
Top
on the list were its managing director of Mr. Maher Qubain, chief commercial officer,
Mr. Tushar Maheshwari, head, brand management, Mr. Manish Singh and marketing director,
Mr. Richard Gill.
In
their place, a South African, Logan Pather was employed as managing director
and chief executive officer to turn around the fortunes of the company, although
the situation seems to have defiled all solutions resulting to the huge
subscriber base loss recorded in 2011.
The
only quoted CDMA operator on the Nigerian Stock Exchange, an annual general
meeting slated for last month was put off without explanations after press
invitation had gone out.
For
Multi-Links its condition got worse in June last year when South Africa’s
fixed-line incumbent Telkom said that it was stopping funding for loss making
after it had spent $1.44 billion on the operator since 2007.
This
was followed by a failed attempt to sell Multi-Links for $52 million to
Visafone but the deal, which was agreed to in April 2011 was cancelled in June
after a Lagos High Court ruled in favour of Helios Towers Nigeria regarding a
$252 million suit against Multi-Links over a contract breach for
infrastructures services.
Just
like the other CDMA operators, BMI attributed their crisis to the harsh
operating environment in the country saying that it expects Helios Towers to
sell Multi- Links in the future and when that happens, the CDMA operators would
be among the front-runners.