NOKIA, at the
Mobile World Congress, underscored its commitment to connecting the next
billion to the Internet by releasing five new affordable handsets, including
Nokia X, a family of smartphones that run Android™ apps, Microsoft services and
signature Nokia experiences.
The
Nokia X, Nokia X+ and Nokia XL are priced to capture the fast-growing
affordable smartphone market and provide an on-ramp to Lumia and Microsoft
services like Skype, OneDrive and outlook.com.
The
Nokia Asha 230 is Nokia’s most affordable full-touch Asha device to date,
priced at €45. The Nokia 220 is an Internet-ready mobile phone with social
apps, priced at only €29.
Stephen
Elop, executive vice president of Nokia’s Devices & Services, commented on
the launches:
“Nokia
has connected billions of people around the world, and today we demonstrated
how our portfolio is designed to connect the next billion people to great
experiences.”
“Our
deliberate approach is to offer four tiers of products including our affordable
entry-level devices like the new Nokia 220; our entry-level Asha touch phones
like the new Nokia Asha 230; our new Nokia X, X+ and XL smartphones primarily
for growth economies; and our Lumia portfolio, which is where we introduce the
greatest innovation and provide full compatibility with the Microsoft
experience,” he added.
The
Nokia X family features Nokia’s renowned handset quality and design, with a
fresh, tile-based user interface inspired by our Lumia family. All devices come
with Fastlane, a screen which lets people switch between their favorite apps
more smoothly. People can access curated, quality-tested apps from Nokia Store,
more than a dozen third-party app stores and by sideloading. Out of the box,
they can enjoy signature Nokia experiences including free[1] online and offline HERE
Maps, turn-by-turn navigation with HERE Drive, and Nokia MixRadio for free[2]music streaming and downloadable
playlists. All devices are also pre-loaded with a variety of third-party apps
and games including Plants vs. Zombies 2, Viber, Vine and Twitter.
The
Nokia X family is also an affordable introduction to popular Microsoft
services, including free cloud storage using OneDrive. With the purchase of any
Nokia X family smartphone in select markets, people will get one month of
Skype’s Unlimited World Subscription, ideal to make international calls to
landlines in more than 60 countries and to mobile phones in 8 countries.
The
first device, the Nokia X, comes with a 4” IPS capacitive display and 3MP
camera. The Nokia X+ is optimised for multimedia enthusiasts, who can enjoy
even more games, music, photos and video thanks to more memory and storage.
Both the Nokia X and X+ will be available in bright green, bright red, cyan,
yellow, black and white[3]. The
third family member, the Nokia XL, boasts a 5” display with 2MP front-facing
camera – ideal for Skype video calls – and a 5MP rear-facing, autofocus camera
with flash. The Nokia XL will be available in bright green, orange, cyan,
yellow, black and white. The entire Nokia X family is powered by the Qualcomm
Snapdragon dual core processor and supports Dual SIM, letting people switch SIM
cards to get better tariffs.
The
Nokia X will go on sale immediately, starting at EUR 89[4] in Asia-Pacific, Europe,
India, Latin America, the Middle East and Africa. The Nokia X+ and Nokia XL are
expected to roll out in these markets starting early second quarter, priced at
EUR 99 and EUR 109, respectively.
Nokia
also unveiled two further handsets designed for people experiencing the
Internet for the first time.
Adding
to the popular Asha range of devices, the Nokia Asha 230 is the ideal
introduction to full-touch mobile phones. The Nokia Asha 230 includes all the
benefits of the Asha Platform, including Fastlane and access to popular social
apps like Line, WeChat and WhatsApp. One swipe up from the lockscreen activates
the Nokia Asha 230’s camera, and one touch enables people to share images to
their favourite social network. With a forthcoming software update, the Nokia
Asha 230 will introduce 7GB of free cloud storage on Microsoft OneDrive, and
the option to automatically back up photos to the cloud.
Nokia
also introduced its lowest-priced, data-enabled phone: the beautifully designed
Nokia 220, which makes the mobile Internet accessible to more people around the
world. With its 2.4” colour screen, dust- and splash-proof keypad, the Nokia
220 is a well-crafted choice for people experiencing mobility and the Internet for
the first time, with Facebook, Twitter and Bing search pre-loaded on the
device. Retail prices for the Nokia 220 start at EUR 29. It will be available
for sale immediately in single and Dual SIM variants in Asia-Pacific, Europe,
India, Latin America, the Middle East and Africa.