IN SYNC with its strategy of
introducing innovative, smart mobile devices from which consumers can derive
optimum value, Samsung Electronics has unveiled its new Galaxy Trend Lite and
Galaxy Ace 4 Lite smartphones, two affordable solutions targeted at the new
generation of mobile phone users. The devices are already available
at Samsung stores and accredited dealers nationwide.
Director of Information Technology and
Mobile at Samsung Electronics West Africa, Mr. Emmanouil Revmatas, said that
the new devices will ensure that Samsung maintains its dominance in the
smartphone market by positioning itself to meet the demands of consumers
desirous of optimizing value derivable from their mobile phones.
“At Samsung, we understand that
consumer habits and consumption patterns are changing, a compelling reason for
providing our consumers with the opportunity to own a device with features of a
high-end smartphone at an affordable cost. The Galaxy Ace 4 Lite is a device
that provides superior value to consumers based on its features, intuitive
performance and design, while the Galaxy Trend Lite will especially
delight consumers looking for a device with great, smart dual-SIM capabilities.
The smartphones are revolutionary not only in terms of the great mobile
experience that they provide but also in terms of their value proposition. We
believe that the Galaxy Ace 4 Lite and the Galaxy Trend Lite will further fuel
the growth of Nigeria’s smartphone market,” he said.
The dual-SIM Galaxy Trend Lite boasts
the Android Jelly Bean operating system which facilitates faster internet
connectivity and smoother apps transition. Its vivid 4-inch multi-touch
display lets users take photographs, surf the internet, watch movies and view
other multimedia content with great convenience and clarity. In addition, the
device’s dual-SIM capability offers users the flexibility of having two
telephone lines in a single mobile device.
The Galaxy Ace 4 Lite differs from
other devices in its category with its in-built Android KitKat 4.4 operating
system, the latest and most advanced operating system in the market. This
unique feature, which is mostly available on premium smartphones, ensures that
users derive greater performance and enhanced productivity from the device.
Samsung’s rich ecosystem of exclusive applications including ChatOn, which
allows users to chat for free with other Samsung Galaxy device users and S
Voice, which lets users control their smartphones with voice commands, are also
available on the Galaxy Ace 4 Lite.
As part of its value-added proposition,
Samsung is partnering with telecom operators in the country to offer
individuals who buy the devices from accredited stores N500 worth of airtime
with their purchase. The company is also offering consumers the flexibility of
expanding the devices’ in-built 4 gigabytes of storage to up to 32 gigabytes
via a MicroSD slot, a feature that is nonexistent in most rival smartphones in
the market.
On his part, Head of Business Development
of the company’s Information Technology and Mobile Division, Olumide Ojo,
highlighted the Galaxy Trend Lite’s durability and dual-SIM capability as two
major unique selling points of the device. “Whether users want to take
advantage of different pricing plans from two network operators, or want to
keep their business and personal calls separate, the Galaxy Trend Lite’s smart
dual-SIM feature provides the convenience of two cell phones within one-mobile
solution. Also, there is a perception that entry-level smartphones are not
reliable. At Samsung, we are proud to say that our new entry-level devices are
not only cost-effective and reliable, but are also ultra-durable,” he said.
He added that Samsung’s 24-month
standard factory warranty is available to users of the Galaxy Trend Lite and Galaxy Ace 4
Lite.
Samsung also unveiled Nigerian
singer, rapper, and songwriter, Remilekun Abdulkalid Safaru, known by his stage
name Reminisce, as a brand ambassador for its mobile division at the
event. The company plans to leverage Reminisce in its product advertising
for entry-level mobile phones.
According to Revmatas, Reminisce
symbolizes the values that Samsung has stood for over the years. "The
Samsung brand stands for quality innovation, change, discovery, self-expression
and excellence. These qualities are epitomized by Reminisce, whose quality and
depth of work as well as versatility as an artiste have endeared him to
Nigerians. We are very proud to have him endorse our new entry-level mobile
phones," he said.
Revmatas further described the signing
of Reminisce as an opportunity for Samsung to reach out to its consumers
through Nigeria’s music industry. “We want to further connect with our
customers at all touch points, especially through music, which is one of the
passions of people worldwide,” he explained.