SMALL Small businesses need
to adopt integrated and flexible communications plan in order to improve their
efficiency, cut cost and expand their bottom lines.
Globacom’s Head of
SME Business, Mr. Mike Ehumadu who gave this advice at a Micro, Small and
Medium Enterprise (MSME) Trade Fair organised by the Nigerian Association of
Small Scale Industrialists (NASSI), Lagos Branch at Alausa Ikeja, Lagos, said
communication is one key aspect of any SME operation that can make a difference
between success and failure.
Ehumadu addressed a gathering of small
business owners operating in various sectors of the economy ranging from
agriculture through manufacturing, information and communications technology to
fashion and tourism on the third day of the fair, which was designated as Glo
Day.
According to him,
having an integrated, yet flexible communication plan will enable SMEs to
cost-effectively access up-to-date information on their chosen fields, thereby
putting them ahead of their competition.
“It is a better world today. You can sit in
Nigeria and avail yourself of online training delivered by experts from all
over the world via YouTube or similar platforms. All that is required is a
smart device with data bundles,” he said.
He said that this
precisely was the motivation for the introduction of SME Flexi by Globacom recently,
adding that it gives SMEs the integrated communications solution.
He described Glo
SME Flexi as one-of-its-kind integrated plan ‘with unmatched value’ that gives
users the flexibility to call and use the internet without having to separately
buy data bundles. According to him, the package is available in various denominations
to suit the wallet of the SMEs. The package includes SME Flexi 500, SME Flexi
1000 and SME Flexi 2000.
He explained that
each of these denominations gives its users specific number of talk time and
certain number of bytes for data use saying that SME Flexi 500 automatically
gives its users 60 minutes of talk time or 650 MB of data, SME Flexi 1000 gives
125 minutes of talk time or 2000MB of data, while SME Flexi 2000 gives 275
minutes of voice call or 5000MB of data.
He further explained that SME Flexi is
compatible with Closed User Group (CUG) as well, meaning that SME Flexi users
can also integrate the solution with CUG, thereby enabling them to call their
members of staff free of charge for a whole month once they pay a rental charge
of N500 or N1000.
In addition to getting an integrated
communication solution, Mr. Ehumadu advised the SMEs to embrace technology and
install a proper accounting solution.