Nigeria’s Mobile Phone Sales Worth N4.4bn Monthly

THE AMOUNT of mobile phones sold monthly in Nigeria has been estimated at about $20 million, while the country is also described to be very environmentally friendly to most devices that are imported in the country.

Chairman/Chief Executive Officer of BLU Nigeria, the sole distributor of a US-based BLU mobile phones, Mr. Stephen Fevrier, disclosed that the entry into the already saturated Nigerian mobile phone market was to bring something different to mobile phone users in the country.

According to him, though some of the world’s leading mobile phone brands are already in the Nigerian market, BLU’s unique design, quality and affordable price give it an edge over the other brands.

“If you look at most of the specs, you can compare the phone to Samsung and Apple, and not with these other phones that litter the market in Nigeria. There are three major selling points of the BLU phone and they are design, quality and affordable price. There is a phone for everybody in BLU mobile,” he said.

He said BLU mobile phone has long lasting battery life of over 72 hours of heavy usage, after about two hours of charge adding that other features include upgradable operating system (OS), which gives its users the ability to upgrade its operating system as new version OS is released.

He pointed out that the phones also had dual SIM ports, water resistance features, camera, television and radio, with one year warranty that covers factory errors.

Fevrier noted that though the product is barely a year in the Nigerian mobile phone market, it has recorded tremendous success especially in the low and high-end categories adding that its popularity is more with the feature phones.

He said that BLU is not unmindful of the fact that it is competing in a market already dominated by some notable big brands but expressed the belief that with the quality of product it has brought into the Nigerian market, it will not be long it takes over the Nigerian mobile phone market.

“We are pretty much aware of the quality of product that we have. You know we have some strong brands too that we are competing against. For that reason, we needed to put our house in order first so as to compete well.

“Once we are done with putting our house in order, we shall commence serious campaigns in form of road shows and media campaigns.’’