ORANGE said
it has entered into a firm agreement with Cellcom Telecommunications Limited to
acquire, through its subsidiary Orange Côte d’Ivoire, 100% of Cellcom’s Liberia
subsidiary, the leading mobile operator in Liberia, with the strongest market
commercial momentum.
Orange will provide its marketing expertise and
world-class technical capability to further strengthen the network operator,
enhance services to consumers and contribute to the economic growth of Liberia.
Cellcom’s founders and employees will remain involved in the business to ensure
a smooth integration, support performance and continue long-standing relations
with the Government of Liberia.
This acquisition is part of the international
development strategy of Orange, which aims to accelerate its growth by entering
new emerging markets with high potential. This will enable Orange to strengthen
its positions in Africa, which is a strategic priority for the Group.
Liberia is a country of over 4.3 million inhabitants,
with a mobile penetration rate of 66%, lower than in many neighbouring
countries. With a national mobile license and its significant market share in
the country in number of subscribers, Cellcom has excellent potential for
growth over the coming years.
The completion of the transaction remains subject to
approval by the competent authorities.
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