NOKIA has launched a multiscreen advertising solution
to help operators tap TV and video service advertising revenues forecast to
reach $79 billion in 2021.
The solution, which supports targeted ad placements
for linear TV, time-shifted TV and video on demand, is available now and Nokia
is conducting trials with several operators in the United States.
The Velocix Multiscreen Advertising Solution is a cloud-based,
service-oriented architecture (SOA) that provides client-independent,
network-based ad insertion and replacement.

Velocix Multiscreen Advertising builds on Nokia's
Velocix Personalization Platform, which collects individual viewing information
and presents it to an ad decision server to improve the relevance of every ad.

Nokia disclosed that when deployed with a distributed
content delivery network such as the Velocix Media Delivery Platform, the
solution allows manipulation of the content and caching of ads closer to
subscribers saying that this leads to a superior end-user experience, simpler
operations and more efficient use of network resources.
The Velocix Multiscreen Advertising Solution supports
a variety of ad decision servers including Cadent Technology's (formerly
BlackArrow) Central(TM), an advertising control plane which manages multiple
advertising workflows through a centralized platform, and Cadent Technology's
Campaign(TM), an ad decisioning server and web-based application to plan,
manage and analyze advanced advertising campaigns. This allows operators to
select partners to be part of a multi-vendor, best-of-breed cloud-based
infrastructure.

Managing Director and Vice President, ABI Research, Sam
Rosen, said: "Nokia's innovative targeted advertising solution is
architected to help operators optimize the monetization opportunities resulting
from the consumer shift to on-demand and IP content, without further straining
the network delivering video content. The solution's network-centric
architecture works with existing devices and applications, while its
flexibility allows it to address a variety of complementary business cases."
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