DEBONAIR Devices Limited, a mobile phone solution provider company
registered in the British Virgin Island, has concluded plans to launch its
Bamboo D700 tablet into the Nigerian market. It is the first tablet computer
built specifically for emerging markets.
The Chief Executive Officer of the company Mr Adebola Omololu, said
Bamboo D700 is the product of a long-term research developed specifically to
help provide solutions to some unique problems being faced by emerging markets.
Consumers in emerging markets, he stated, need real-time,
on-demand access to content, the internet, computing and communication tools,
and practical solutions to problems.
He said many of the tablets currently selling in Nigeria and other
emerging markets are developed and targeted at western markets and lean towards
the needs of western and established markets with prices ranging from $400 to over
$5,000.
These tablets, he added, have little or nothing to offer the
developing economies in terms of helping them to find solutions to the myriads
of problems plaguing them saying that this propelled Debonair Devices Limited
to conduct a research which led to the development of Bamboo D700.
“At Debonair, we recognized that tablets are developed to solve
problems and started asking ourselves: how can we develop a tablet focused on
the needs of emerging markets (such as Nigeria), with features that can match
(or exceed) any luxury brand and at prices that appeal to the earning capacity
of individuals in emerging markets?” Omololu said.
He stressed that: “Today, we’re pleased to announce the launch of
the Bamboo D700 tablet computer. The first tablet computer built specifically
for emerging markets.
Some of the unique problems in the emerging markets that the
Bamboo D700 is out to tackle include: Growth of small & medium scale
business, Youth unemployment, Female empowerment, Government: Security,
Education, Agriculture and Local contents.
“In many emerging markets, there are challenges of steady
electricity supply from the national grid. Based on this, we have developed the
Bamboo tablet to run on the optimal combination of the right Computer
Processing Unit (CPU) speed, memory size and battery type to provide the
longest lasting tablet computer device on a single charge”, Omololu added.
He also pointed out that emerging markets have a large number of
users who would adopt tablet computers as their first computer hardware device
for both voice and data usages which may lead to confusion on data and voice
plans.
To resolve this adoption challenge, the Bamboo D700 in his words,
comes with dual-SIM slots so that users can use one SIM card for data plans and
the second SIM-slot for voice calls at the same time.
On solution for high unemployment rate, the Bamboo D700 In
partnership with Jobberman comes preloaded with career features that provide
information on available jobs within a specific country and matches these jobs
with potential candidates.
Omololu said that research carried out by Debonair Devices limited
shows that the drivers of job creation are new businesses that typically hire 2
to 10 people at inception and as their businesses grow, they exponentially
increase the number of new hires and by extension reduce unemployment.
“On the flip side for hirers” he stated, “the application allows
SMEs to tap from a pool of resources of the best possible team that will take
their businesses to the next level. In addition to this application, Debonair
estimates that the launch of the Bamboo tablet computer today will lead to the
direct and indirect engagement of 2,420 individuals over the next 12 months in
Nigeria alone”.
The Bamboo D700 is available at all Airtel shops nationwide comes
with a free Airtel SIM card, 100MB of data, 20 Free SMS, & 20 minutes voice
calls every month for 6 months.
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