AS a demonstration of its commitment to ensuring that leading-edge,
world-class mobile and personal computing devices remain accessible to
Nigerians, Samsung Electronics West Africa, in partnership with accredited
local partners has stepped up its nationwide market expansion drive in Nigeria,
with the opening of two more direct-to-market stores in Lagos and a first in
Ibadan.
Dubbed Samsung Experience
Stores, the retail outlets provide consumers with an exciting avenue to
experience and interact with Samsung smart phones, tablets, IT Solutions,
digital imaging devices, laptops and accessories to complement the product
offering, in one easily-accessible location whilst showcasing Samsung’s
technology leadership and enabling consumers to experience firsthand the power
of sharing content across multiple products
The Ibadan, Yaba and
Surulere stores are the latest in the series of Experience Stores being rolled
out all over Nigeria and bring the total number of such retail outlets in the
country to 13, with 6 centres in Lagos alone.
Prominent gadgets on
display at the stores include the recently launched Galaxy S4 smartphone,
Galaxy Note 8.0 and Galaxy Tab 3, all of which come with a 24-month warranty.
The retail stores also boast a dedicated "Free level one service"
which gives customers the opportunity to download and install applications and
software upgrades.
Speaking at the launch of
the Ibadan store, Samsung’s Head of Sales for Hand Held Products, Mr. Olumide
Ojo, said the Samsung Experience Store was developed primarily for Nigerians to
explore and interact with Samsung hand held products like mobile phones,
cameras and premium PCs.
"The idea behind the
Experience Store is to change a dull, retail shopping trip into an interactive,
cheerful experience," said Ojo. “It
allows our consumers to discover what our products can do, and how they can
derive optimal value from them to enrich their lives. “Our customers in Ibadan,
Yaba and Surulere regions now have an ideal location to experience the premium Samsung
product range including mobile phones, tablets, professional and digital
cameras and laptops at their leisure.”
He added that the company
has earmarked several other locations in Nigeria as sites for more experience
stores’ launch over the next three to four months.
The opening of the new
Experience Stores comes hot on the heels of the company's unveiling of premium
products including the Samsung Galaxy S4 and the Samsung Galaxy Note 8.0.
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