TELECOMMUNICATIONS services
provider, Airtel Nigeria, has announced a strategic partnership with leading
mobile phone maker, Apple, to officially unveil the iPhone 5s in Nigeria.
With this announcement, Airtel becomes the
first mobile telecommunications services provider in Nigeria to officially seal
a partnership deal with Apple.
The partnership will offer telecoms consumers
across the country an opportunity to purchase the iPhones in Airtel showrooms
nationwide or from the outlets of its channel/retail partners including Slot.
Speaking during an event to unveil the iPhone
5s in Lagos, Chief Executive Officer and Managing Director, Airtel Nigeria,
Segun Ogunsanya, described the company’spartnership with Apple as the coming
together of two great brands, saying the partnership is a demonstration of
Apple’s trust in Airtel and indeed in Nigeria.
He added that the partnership underscores Airtel’s
unwavering commitment to its vision of becoming Nigeria’s number 1 mobile
Internet service provider.
“At Airtel Nigeria, we believe that the future
of mobile telephony is mobile Internet and so we are repositioning to
revolutionize this landscape with innovative value offerings and strategic
partnerships.
“Our partnership with Apple is a glowing
testimony to our desire to lead with Internet. Our enviable track record also
provides us a leverage to empower more Nigerians to enjoy super-fast Internet
services on their devices and mobile phones on the Airtel network,” he said.
Ogunsanya also noted that Airtel is currently
embarking on a wide-scale expansion, modernization and transformation of its
network.
“Our goal is to ensure that telecoms consumers
enjoy the best experience on VOICE, VISUAL and VIDEO as they engage and connect
with friends and family members as well as transact their businesses on the
Airtel network,” he said.
The iPhone 5s is described by telecoms pundits
as the most forward-thinking smartphone in the world. iPhone 5s sets a
precedent, with an amazing amount of technology in a remarkably thin, light
design. It builds on that achievement with Touch ID — a fingerprint
identity sensor. An A7 chip with 64-bit architecture. An even more impressive
iSight camera. And ultrafast LTE wireless.
Customers who wish to purchase the iPhone 5s
can also buy the device from the retail outlets of Apple’s official distributor
in Nigeria, Core Group Africa (CGA).
The launch of the iPhone 5s held at the Civic
Centre in Victoria Island, Lagos and it attracted several telecoms consumers
including prominent journalists, select youths, Airtel’s channel partners and
other stakeholders within the telecoms value chain.
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