Samsung Unveils Galaxy Gifts,Warranty Package

IN FURTHER demonstration of its commitment to customer loyalty, Samsung Electronics West Africa is offering users of the new Galaxy S5 free gifts via the new Galaxy Gifts application. The Galaxy Gifts package comes pre-installed on all Galaxy S5 smartphones and offers a wide collection of premium mobile services and tools designed to make consumer experience more enjoyable and more productive.

L-R:Director, Information Technology and Mobile, Samsung Electronics West Africa, Mr. Emmanouil Revmatas; Managing Director, Samsung Electronics West Africa, Mr. Brovo Kim; Head of Product Marketing, Information Technology and Mobile, Samsung Electronics West Africa, Ms. Olajumoke Okikiolu; Business Development Director, Information Technology and Mobile, Samsung Electronics West Africa, Mr. Daesung Ra and Head, Business Development, Information Technology and Mobile, Samsung Electronics West Africa, Mr. Olumide Ojo at Samsung Electronics West Africa’s media briefing on the Galaxy S5 in Lagos.

Managing Director of Samsung Electronics West Africa, Mr. Brovo Kim, described Galaxy Gifts as part of Samsung’s unique ecosystem that seeks to offer the company’s customers additional value for their purchase. “For the first time in this market, users of the new Samsung Galaxy S5 smartphone stand to get amazing gifts every day. The Galaxy S5 was designed to offer consumers the most advanced tool to help improve their everyday lives. The Galaxy Gifts application perfectly complements this mission with a comprehensive offering of some of the world’s best mobile resources to suit Nigerians’ lifestyles.”

To facilitate consumer access to its suite of Galaxy Gifts applications, Samsung has partnered with some of the country’s leading mobile content and service providers including DoBox, Spinlet, Hello Foods and Easy Taxi, among others. In addition to discounts on meals, movies, books and music purchased from these partners via the application, users of the Galaxy S5 also automatically receive three free movies from DoBox, a Spinlet premium voucher worth one thousand Naira and twenty-five percent off their first order via Hello Foods. Consumers also get 50 percent off their first taxi ride when they use the package’s Easy Taxi application alongside seven N700 worth of books from Okada Books.

The Galaxy S5 smartphone features Samsung Premium, an advanced version of the company’s original 24-month accidental damage from handling (ADH) warranty. Under the Samsung ADH Premium package, consumers will receive a substitute device in the event of screen or liquid damage to their Galaxy S5, at no extra charge.

According to the company’s Director of Information Technology and Mobile, Mr. Emmanouil Revmatas, the premium ADH warranty is a demonstration of Samsung’s commitment to providing innovative, consumer-oriented service. 

“With the original ADH warranty, our consumers got to take their Galaxy S4 for charge-free and no-questions-asked repairs for screen and liquid damage, not once but twice during the first two years of the life of their device. For the Galaxy S5, we have raised the bar. With the Samsung Premium warranty, instead of two repair claims, users of the device will now get two instant phone substitutions over the 24-month warranty period, at no extra charge. This value-add represents our commitment to anticipating the needs of our consumers and providing them with superior service towards making their lives worry-free,” Revmatas explained.

Customers that purchase the Galaxy S5 from Samsung stores and accredited dealers can access the premium warranty service by downloading the ADH Premium application from Samsung’s App Store and registering their devices within the first 30 days of purchase.

Samsung is also offering a trade-in and upgrade programme for consumers who purchase the Galaxy S5, guaranteeing the future value of the device by up to 25%, to be used on the purchase of consumers’ next premium Samsung Galaxy device. Customers who purchase the Galaxy S5 will be able to get 25% back within 12 months, to be used as a discount on their next premium purchase.

In addition to the above, the company also announced its new Smart Trade programme towards providing Nigerians with the opportunity of becoming proud owners of the new Galaxy S5. Under the programme, consumers can trade in a variety of smartphones for the Galaxy S5 at a discounted rate. The offer is currently available at Samsung’s Ikeja City Mall Experience Store in Lagos and selected branded stores across the country. A full list of mobile devices that have been selected as part of the Smart Trade programme is available on Samsung Electronics’ website.

Devices to be exchanged for the Galaxy S5 will be graded based on their current condition and also evaluated and discounted based on three grading categories including “perfect, good and non-functional.” Once the device has been graded and its monetary value determined by Samsung, the customer will receive a coupon reflecting this value. As a special offer, an additional N8,100 will be inputed to the value on the coupon towards making the acquisition of the Galaxy S5 easier. The coupon can be redeemed immediately against the purchase of the Galaxy S5. According to the company, each grading category has clear definitions that allow for an accurate value to be attributed to the device that is being traded.

Head of Product Marketing for the company’s Information Technology and Mobile Division, Ms. Olajumoke Okikiolu describe the Smart Trade programme as an initiative that will further offer much needed relief for customers who wish to move to Samsung’s wave-making Galaxy S5 at the earliest possible opportunity.

Samsung is also providing customers who buy the Galaxy S5 from any of its Experience Stores and accredited dealers nationwide with a free power bank. Customers who buy the company’s wearable fitness band, the Gear Fit, alongside the Galaxy S5 will receive up to 10 percent discount on their purchase while those that purchase the Gold Colour Rush edition of the device stand to get a special Galaxy 11 battery cover upon their purchase from select stores.