Friday, February 25, 2011

THE WINE LOVERS LAUD FOUR COUSINS WINE INTRODUCTION

The feeling and experience of the richness of an outstanding wine brand can only be felt in the taste. That was the experience of wine lovers at the first public out of Four Cousins wine at two separate events in Lagos. The wine lover at the last Val Nite laud The Winery Limited, marketers of Four Cousins Wine for bringing the South African wine to Nigeria. The Val Nite, which was hosted by The Winery Limited in partnership with Backstage Entertainment fĂȘte lovers in an exciting evening event tagged: Four Cousins Nite at Val.The event, which gave lovers of rich quality wine the opportunity to taste and savour the exciting rich nature of the South African made wine was produced by Stanley Eziefule and held at Paddy’s Lounge, Yaba, Lagos and at De Marquee, Mega Plaza Victoria Island had in attendance wine lovers from all works of life.While speaking on the rational of a special Valentines Nite for its customers, Managing Director of The Winery, Mr. Charles Obi said that The Winery is a company that takes special interest in the life style of its customers noting that it will always create and use every opportunity for lovers of good and quality wine to feel the rich taste of Four Cousins wine.Describing the Four Cousins Wine as one of South Africa’s best sellers he said that the Four Cousins wine is a real South African favourite that is always there with the good times whether with the family, friends or lovers thereby creating great memories that are not easily forgotten.The Four Cousins Wine according to him enhances any meal, picnic, celebration and it is available in 750ml and 1.5litres and that it comes in sparkling white, pink and red range noting that there are the Extra Light White, Light Natural Sweet Rose, Natural Sweet White, Dry Red, Sweet Rose and Natural Sweet Red.The Four Cousins wine, Obi disclosed was launched into the Nigerian market last year saying that in South Africa, Four Cousins has been very successful due to the ability of the brand to appeal to all spheres of South Africa's complex demographic wine market stressing that during the past summer months, Four Cousins outsells Coca-Cola in a large supermarket in the black township of Soweto.He also said that the Four Cousins wine brand has the potential to appeal to young adults adding that the Four Cousins Val Nite put up by The Winery was an indication of the fact that the brand has cut a niche for its self in the wine market of Nigeria.While commenting on the support of The Wine Company for the hosting of the Val Nite at Paddy’s Lounge, the producer of the show, Mr. Stanley Eziefule said that the turn out at the event and the comment of wine lovers after tasting Four Cousins Wine was an indication that the brand has come to stay.

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