Friday, December 9, 2011

Technology Distribution Unveils Online Marketing Portal

One of the country’s leading technology distribution companies, Technology Distributions Limited, has made a bold step into the online market business.

Known for its deep stock of quality products direct from reputable international Original Equipment Manufacturers, TD, according to its executive director, Marketing Mrs. Chioma Chimere is bringing online, multiple promos that define its pivotal position as the foremost ICT distributor.

She said that shoppers would reap a lot of benefits shopping online at the TD portal beginning with a 5 per cent discount on all laptops adding the resellers could also buy at reseller prices from an exclusive portal accessible through a password.

She explained that the resellers would also get the difference from end user pricing as TD uses its credibility and capacity to serve the untouched online market.

Among the promos that are listed in the online portal is the Empower your Staff Promo that is open only to members of the Partner Advantage Scheme, which according to her is designed to boost healthy competition among resellers and enhance staff productivity within the ICT market.

She said that winners would emerge from a raffle draw after partners must meet their quarterly target of N10m Naira to obtain a partnership voucher which would be used for the raffle draw saying that the managing director of the winning company would nominate a deserving staff who wins the benefits of the promo.

Chimere revealed that the intention of TD’s online marketing was to give consumers the best prices no matter the brand stressing “we are aiming at achieving a new consensus in the market – that more affordable pricing is an integral part of TD online marketing”.

She also said that the TD online is a direct reaction to the government’s drive for a cashless society noting that a good distributorship is “a kind of clearing house where manufacturers, resellers and consumers meet to promote the commercial ideals of a given society. Therefore, TD online creates the stress free and seamless exchange between Microsoft, HP, Dell, Zinox, Toshiba, Samsung, Acer, APC by Schneider, and their numerous consumers in sub Saharan Africa”.

Chimere further said that “Apart from pricing and availability TD Online guarantees a new level of speed in the restocking and deployment of ICT products. Literally, it can be said that the top of the range products that you need are just a click away”.

On the enormous possibilities in the online shopping, she said that “It’s an entirely new era in business because of the elimination of the tedious processes in banks, before company cashiers, nudging vetting auditors, and waiting for approvals from supervisors”.

Consumers, she said, “do not have to waste time haggling for discounts because mouth watering discounts have been granted online as means of promoting a new culture by the OEMs. The TD marketing Chief observed that individual products have heaved benefits on online consumers. Samsung, for example, offers a delivery van to any reseller who sells 1,000 units of its star product – the solar powered laptop. Acer offers a free Windows 7 Starter in addition to over 10 per cent price slash on Aspire laptops. Each OEM has something to offer on TD online”.

Technology Distributions Limited commenced business in May 1999 as the pioneer bulk distributor in West Africa for HP, Microsoft, APC, and Epson. Armed with a vision to build a globally recognized ICT distribution company and become the key driver of technology revolution across Africa, TD has evolved into a world-class company with fully developed structures, processes and corporate governance and controls about 60% of ICT products distribution in West Africa.

TD’s impressive branch network has grown from Lagos (Gbagada and Ikeja), Abuja, and Port Harcourt to include international branches in the United Kingdom, the Netherlands, Ghana, launched in April, 2006, Liberia, 2010, with Sierra Leone, and the Gambia offices at the advanced stage. TD has a partnership with Cisco Systems, the leading supplier of Networking equipment and network management, Toshiba, Acer, Dell and Zinox.

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