AS
the deadline for the Digital Switch Over (DSO) draws near, there are
indications that one technology driven brand that subscribers may just be so
willing to embrace is the one offered by the several bouquets from the stable
of StarTimes PayTv.
ICT-BizAfrica checks revealed that the StarTimes
current decodes offer amazing viewing pleasures for the large numbers of its
subscribers spread across Nigeria.
StarTimes Nigeria, is currently the toast of the PayTV
market in the country being the first to introduce the integrated HD digital TV
set which comes in three sizes and already available in the market designed
with in-built decoders integrated with the television thereby saving users the
stress of buying TV and decoder separately as well as clumsy wiring
connections.
The smart product, which comes permanently with over
100 pay TV and free-to-air channels, will grant end users instant access to
join the digital TV train as currently being promoted by the Federal Government
of Nigeria.
The new StarTimes integrated digital TV set comes with
upgradeable operating system, full HD LED screen category, 2 HDMI ports, 5MM
Bezel, 1920*1080 resolution, 8W*2 digital noise filter system, and 100-240V,
75W Voltage with 12 months’ warranty.
Besides, its LCD 26”, 32” and 42” TVs all come with
inbuilt star TV decoders making it inventive as with one TV set you can watch
many more channels while just paying a reasonably priced access fee. Also, its CRT 21” TV set comes with an inbuilt decoder
giving its similar advantages as the LCDs.
Equally
exciting is the fact that StarTimes has very affordable decoder that is weather
friendly and movable as well as a plug and play device that offers dish/antenna
option whereby signal quality is at its best.
He said, “StarTimes commits itself to providing
customers with the most endurable Digital LED TVs and the most splendid viewing
experience, integrated with the cutting-edge technologies and exquisite
craftsmanship.”
The TV comes with 60 percent Lower Energy Consumption
than CRT TV, designed for decorating a more fashionable space with its maximum
thickness of 70mm and the minimum thickness of 13mm and Offer boundless viewing
pleasure with 5mm ultra-slim bezel and silver skating blade stand which uplifts
your viewing, he noted.
Head of Public Relations, Israel Bolaji said The StarTimes
integrated DTV product comes inbuilt with the Combo Decoder which allows
viewers to enjoy both digital terrestrial (DTT) and digital satellite (DTH)
digital television on it.
He said that the company had forced down the price of
PayTV to the convenient reach of the masses introducing for the first time in
Nigeria the very mass market friendly DTT (Antenna) pay-TV model, explaining that
the digital TV platform has played a significant role in boosting the industry
and has set the pace in many areas, including affordable pricing, collaboration
and innovation.
“Our deliberate
collaboration with terrestrial analogue TV stations and the government through
the Nigeria Television Authority (NTA) was also instructive, as it marked the
first and true beginning of strategic engagements involving public and private
partnership towards actualization of digital TV switch over which is currently
evolving. Today, everybody else is scrambling to partner same stations which
were ignored for many years.
“We just don’t sell
decoders, we provide all-round delightful digital television entertainment and
experience for the household with over 100 channels that enrich viewers,
including every member of the family. We further support subscribers with
viewing convenience programs like door to door after sales services, 24-7 care
phone lines, add-on channels and convenient payment models and online
platforms.
Our add-on bouquets, for instance, enables subscribers on lower-cost
bouquet access channels on higher bouquets without switching bouquets,” he
added.
For lovers of India movies, StarTimes has made the experience
more exciting with the introduction of sub-title option in other languages.
On StarTimes, Nigerians can enjoy fantastic channels
like FOX, FOX sports, ST Sports premium, ST Sports World, irokoworld, irokoplay
AMC Movies, ST Zone, Orisun, ST Yoruba; Bollywood channels like Star Plus and
Zee Cinema. Music channels like ST Music, Nigezie and MTV Base; documentary
channels like IDX, Nat Geo Gold and Discovery Science; news channels - Al
Jazeera and Bloomberg; ST Novela, Wazobia, Jim Jam, Nickelodeon, Baby TV, Fine
Living and many more.
Already, the Federal Government had successfully
launched the pilot scheme of the DSO roll-out in Jos, Plateau State, from where
government plans to roll-out in other cities in preparation for the migration
from analogue broadcasting to digital broadcasting by June 2017.
The journey towards the digital terrestrial television
(DTT) broadcasting actually started in Nigeria, on June 17, 2006, after the
country signed international and regional agreements to conclude digital
migration by June 17, 2012.
In a bid to achieve the 2012 migration date, the
Federal Government in 2007, approved the process of migration, and in 2008, it
inaugurated a Presidential Advisory Committee (PAC) on transition from analogue
to digital broadcasting.
Nigeria however, missed out on the June 17, 2012
initial migration date, due to lack of adequate preparation, and government was
forced to shift migration date to June 17, 2015, but again could not achieve it
for lack of funds.
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