Tuesday, November 2, 2010

NASME Lauds Zain’s Support for SMEs

Leading telecommunications services provider, Zain Nigeria has been commended for its leading role in providing specific telecoms packages and solutions for Small and Medium Enterprises (SMEs) in Nigeria.
Speaking at the launch of Zain Mybusiness, a new package that is specially designed to enhance the efficiency and productivity of SMEs across the country, the Vice President, Nigerian Association of Small and Medium Enterprises (NASME), Dr. (Mrs.) Lizzy Okereke commended Zain for designing an innovative product to address the needs of SMEs.
NASME is a Business Membership Organization (BMO), established to coordinate and foster the promotion of Micro, Small and Medium Enterprises (MSMEs) in Nigeria.
According to Okereke, Zain is the only network in the country that has consistently and deliberately paid attention to the telecommunications needs of both the informal and formal sectors in Nigeria, empowering entrepreneurs and business owners to attain their business objectives.
“I must commend Zain for its timely intervention through the launch of ‘Mybusiness’. Without a doubt, the product will add value to SMEs as it comes with a posy of value added offerings to boost business performance. This is definitely a step in the right direction and will go a long way to developing the SMEs in Nigeria,” she said.
The Zain Mybusiness package is offered to businesses identified as SMEs with staff strength of between 1-50 employees. The package is sold with two lines (master line and associate line) and pre-provisioned on the service class with enough credit included to cover the first month minimum commitment fee of all the lines.
To connect to the Mybusiness package, new users are required to buy a Zain My Business line which comes with two SIM packs: master line and associate while existing customers can migrate their existing lines by visiting a Zain shop nearest to their houses or business places.
Earlier at the event, the Chief Operating Officer of Zain Nigeria, Deepak Srivastava, explained that Mybusiness is a revolutionary package that is intended to positively impact and transform small and medium scale enterprises in the country, adding that that company has put in the hands of the owners of SMEs the tool to manage their communication cost, increase the volume of business transactions and meet the communication needs of their employees.
“Mybusiness is a clear demonstration of Zain’s commitment to enrich the lives of business owners and managers across the country as it comes with a Master line concept that empowers entrepreneurs to monitor and control communications cost in their businesses,” said Srivastava.
The event which held yesterday (Tuesday, 12/10/10) was attended by the Chief Marketing Officer of Zain Nigeria, George Andah; Head of Corporate Communications, Zain Nigeria, Emeka Oparah; Manager, Brands and Communications, Zain Nigeria, Nkiru Olumide-Ojo; Head of Segments, Segun Aderinokun; Manager, SMEs, Yemi Aseru and Public Relations Manager, Zain Nigeria, Emmanuel Otokhine; Eke U. Ubiji, Secretary-General, National Association of Small and Medium Enterprises (NASME); Mrs. Sholoye, Chief Executive Officer, Alpha International; Dr. Onasanya, State Project Coordinator, NASME and Anayo Agwu, Representative, American Chamber of Commerce, among others.
NASME was jointly conceived by promoters of SMEs in the private sector and agencies of the Federal Government of Nigeria, to serve as an apex organization that will coordinate MSME activities and also interact with local and foreign organizations whose services are vital to the development of MSMEs.
The Association provides a forum for interaction, and adoption of concerted approach to issues of strategic importance to the development of MSMEs.

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