R & D Make Samsung Market Leader

SAMSUNG is a market leader in the industry in so many ways because it makes a lot of investment in research and development.

Director of Information Technology & Mobile for Samsung Electronics West Africa, Mr. Emmanouil Revmatas who made remark in an interview with National Mirror in Lagos shortly after the public launch of its Galaxy Note 4 mobile phone said that a lot of financial and human resources are invested yearly in South Korea to bring out the devices and electronics that the brand introduces into the global market.

According to him, that explains the reason why Samsung has become the most innovative in many technologies in the industry saying whether it is in touch, camera or S Pen technology.

He said that Samsung is good in anticipating the future by introducing technology that solves the problem adding we are ready at all time to make the investment not minding whether such will succeed or fail.

“Samsung always cascade its development all the way down to Nigeria, so on an annual basis our team movie around from countries to countries including Nigeria and go into the market talking to customers, dealers, distributors and traders trying to understand what is the current trend in the needs of customers and of business people. They gather their insights and those insights really form the basis of the future direction of devices”, he said.

So they understand the need and it is made but also for global market. But in many cases, they become products that have been specifically designed for various markets and the Galaxy Grand for example has been a very great success in Nigeria, a very fantastic for us because it meets the need of the Nigerian consumers. It was affordable and it had a lot of functionality.

He stated that Samsung has been able to use research and development to convert its resources into a tangible product.

The Galaxy Note 4 provides users with a unique and powerful mobile experience, which was unveiled to the public at the company’s Ikeja City Mall Experience Store in Lagos.

 According to the Managing Director of Samsung Electronics West Africa, Mr. Brovo Kim, the new Galaxy Note 4 introduces the most refined Note experience to-date by combining the latest technology that users expect from Samsung’s Galaxy series.

 “In 2011, we introduced the original Galaxy Note and launched a whole new smart device category. Its larger screen size and iconic S Pen technology initiated a new standard in smartphone culture. The undeniable success of the category strengthened our conviction that consumers want higher quality features on their devices and they want those new features to positively impact their quality of life. The Samsung Galaxy Note 4 is a powerful, original approach that enables its users to tell the stories of their lives through dynamic and seamless expressions of their passions across work, play and life experiences,” he said.

 Kim reiterated Samsung’s commitment to fulfilling its brand promise of inspiring the world and creating the future by bringing new and meaningful innovations to the doorstep of consumers.