A SOCIAL marketplace portal, Mobofree said it
has put in place strategy to tackle the menace online scam and high level of
crimes in the country.
The company said that currently, the
success of the social market place is being hampered by online scam and high
level of crimes
Co-founder and chairman of the board of MoboFree, Mr.
Cristobal Alonso said at the public presentation
of Mobofree in Lagos that part of its strategy is to get a big part of
community members involved in scam control activities as volunteers
adding that “ We have dedicated technical solution allowing to identify
suspicious behaviour.”
He stated:” Every classified advert
goes live only after manual check by customer support officers. We are social
and empower our social network to make trading more save. Before going to meet
buyer or seller each member can communicate and negotiate online without
leaving MoboFree, can check common friends, photos, history, feedback and ratings
of other members.”
He said further that MoboFree is social
marketplace and has unique user- centric approach instead of traditional
item-centric approach stressing that “We allow our buyers and sellers to get a
lot of personal information about each other –starting from photos and common
friends and ending with ratings or other data which allows to identify if the
person is worth to trust.”
Alonso also
said that negotiation and communication during buying/selling process is an
important part of the African culture and as such, “We allow our members
conveniently communicate and negotiate without leaving a platform. They can do
it via private messages or via chat. Our members send over 8 M private messages
per month. We personalize project and proposals according to customers’
behavior and interests. It allows to make buying and selling much more
effective.”
He observed that it can be dangerous to
go to “blind date” with buyer or seller with money or expensive item in your
pocket.”
According to him, most boards of
classifieds provide only poor contact info,phone and sometimes email adding
that MoboFree is well adopted not only for PC and smartphones but also for old
phones with small screens (so called “feature” phones).
He said that there are over 60 % of
Africans are accessing the internet via old phones saying that “So
our technical solution makes buying and selling online available for any
African user with any device.”
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